..everyone's

winging it.

I'll help you do it brilliantly.

Strategic Brand, Visibility & Revenue Consulting for Creative Projects Entering Their Next Era . Narrative architecture, positioning, PR direction and growth strategy for artists, founders, events and cultural brands.

26 years across Entertainment, Events & Education.

Take the Creative Growth Diagnostic

Built for where you are.

Designed for where you're going.

If you’re craving greater success, more visibility, a fresh perspective and a strategic mind beside you… simply put, you need a Kerri!

With 26 years in the creative, cultural and commercial service-based industries, I support musicians, founders, events, festivals, organisations and mission-led businesses through:

Narrative Architecture
Brand & Positioning Strategy

PR Direction & Visibility

Launch Strategy

Audience Growth

Strategic Partnerships

Revenue Opportunities & Growth

Live Experience Design

Creative Business Development

Take the Creative Growth Diagnostic

The results speak for themselves.

My clients have:

Secured £1M+ in sponsorships and partnerships
Doubled their bookings (some increasing revenue by 600% within as little as six weeks)
Elevated into premium event markets
Sold out their festivals, retreats, and events
Landed media coverage across TV, radio, and international press including BBC, ITV and national print
Transformed their positioning from DIY to legacy brands
If you’re ready to see what’s possible for you, you’re in the right place.

Ready To Amplify your vision?

Whether you’re leading a company, directing a festival, shaping a cultural organisation or building a musical legacy, I work as a strategic consulting partner to help refine your vision, strengthen visibility and create sustainable commercial growth.

I combine creative thinking with commercially-minded strategy across positioning, narrative, revenue opportunities, partnerships, audience growth and expansion planning.

My role is to help ambitious creative projects move with greater clarity, stronger infrastructure and sharper direction:

reducing overwhelm, reactive decision-making and constant firefighting in the process.

This work is designed to create long-term momentum, stronger positioning and more meaningful impact without losing the integrity of the vision behind it.

Increase Your Revenue

Refine Your Story

Build Your Authority

Turn creative talent into commercial traction.Strengthen your offers, refine p ricing, improve sales strategy and build systems designed for sustainable, premium growth.

Clarity creates confidence.

Through positioning, narrative strategy and messaging refinement, we shape stories that communicate value, build trust and open doors.

Visibility without dilution.

From boutique PR strategy to media positioning and industry relationships, we elevate your profile with credibility, intention and long-term positioning in mind.

Take the Creative Growth Diagnostic

Start where you are.

Go where you want

The Rapid Growth Container

A high-level 3-month strategic consulting partnership for ambitious creative projects ready to refine positioning, strengthen visibility and accelerate growth.

Designed for founders, artists, bands, brands and cultural organisations entering a new chapter of expansion, reinvention or public visibility.

This container blends:

strategic consulting

narrative architecture

positioning refinement

revenue strategy

visibility planning

launch and audience strategy

PR direction

commercial opportunity mapping

This is not generic coaching or surface-level mentoring.

It is focused, commercially-minded strategic partnership work designed to create clarity, momentum and measurable movement.

Limited consulting capacity. Waiting list may apply.

Apply to Work Together.

Starting from £3000

Take the Creative Growth Diagnostic

Your Creative Growth Diagnostic

If everyone’s winging it, then the smart ones get strategic about it.

Take your complimentary Creative Growth Diagnostic and discover your blind spots, any visibility gaps and opportunities that may be limiting your next era of growth.

Complimentary - includes a tailored audio response

The Business Makeover Session

Clarity. Positioning. Visibility. Revenue.

A focused strategic advisory session designed to uncover visibility gaps, sharpen your positioning, identify growth opportunities and map out your next-step expansion strategy. Ideal for artists, founders, creative brands and cultural projects seeking expert direction, stronger messaging and clearer momentum.

Starting from £397

Kerri's Little Black Book

A boutique visibility and PR sprint focused on narrative, positioning, press asset creation, media direction and audience attention. Designed to help ambitious brands and creative projects refine their story, strengthen public perception and build meaningful visibility with strategic PR direction and culturally aligned opportunities.

Starting from £1000 pcm

Take the Creative Growth Diagnostic

For larger-scale projects, bespoke consulting retainers and ongoing strategic advisory partnerships are available on request.

Hi! I'm Kerri Layton

Author, Consultant, Founder and Artist.

For over 26 years, I’ve worked across entertainment, events and education, onstage, backstage and in the boardroom. From performing at The Savoy, Alexandra Palace and Glastonbury Festival to curating live experiences for organisations including The National Trust and Bollinger Champagne, I understand both the creative heartbeat and the commercial engine behind successful projects.

I’ve built and led boutique entertainment agencies, produced national events and advised organisations across the arts, commercial and charity sectors. Today, as founder of Dixiebird Records and KL & Co Consulting, I specialise in brand strategy, marketing, PR and revenue positioning for musicians, founders and cultural organisations.

I help creative leaders amplify their projects, increase visibility and build commercially sustainable growth through strategic messaging, media positioning and clear, confident communication. My insights and commentary on the music industry have featured in outlets including The Times and OK Magazine, alongside national coverage on BBC and ITV.

ICF-accredited and executive-level trained, I combine strategic clarity with straight-talking insight to help you move faster, avoid costly blind spots and build something commercially strong and creatively aligned.