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Your Vision.

Amplified.

Branding, Marketing & PR Consulting for Individuals & Organisations in the Creative Industries.

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If you’ve been feeling the pull for greater success, more visibility, a fresh set of ideas and eyes on your project, then simply put...

you need a Kerri ;) A thought partner who helps you increase revenue, do less, and shine brighter in the process. I am the missing link between your creative vision and your sustainable commercial success. My work helps you grow your business, double your impact and income, and halve your hustle and faff, period. From self-led courses for musicians, to 1-1 consulting, coaching, and retainers for PR and brand development, and with 26 years in the creative and commercial service-based industries, my clients have:

Secured £1M+ in sponsorships and partnerships

Doubled their bookings (some increasing revenue by 600% within as little as six weeks)

Elevated into premium event markets

Sold out their festivals, retreats, and events

Landed media coverage across TV, radio, and international press including BBC, ITV and national print

Transformed their positioning from DIY to legacy brands

If you’re ready to see what’s possible for you, you’re in the right place.

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Ready To Amplify your vision?

Across the past 26 years, I’ve supported a diverse range of clients to clarify their message, elevate their brand, and create powerful results. I’ve helped musicians craft aligned Electronic Press Kits and one-sheets that convert into premium bookings and high-end agency contracts, often increasing their revenue by four times or more. I’ve guided organisations from education, to health and beauty to agriculture in their positioning, branding and marketing from writing their their mission statement to creating new communities and products, all opening new doors for funding and growth. I’ve helped health and beauty businesses repackage their offers for the new year, boosting their footfall and increasing revenue by over 300 percent. My consulting and coaching work has generated more than seven figures in collective revenue, funding, and opportunities for my clients — from landing major press features to supporting senior executives in career pivots, new ventures, and transformative life decisions. I bring a unique ability to spot the blind spots, connect the right people, and create momentum. Whether you are building a campaign, launching a project, growing a business, or elevating your artistic identity, these are just some of the ways I help you turn vision into clarity, clarity into strategy, and strategy into results.

Private Coaching

(Done With You)

Private branding coaching for founders, artists, and executives ready to scale their business and career with confidence, and creative clarity.

Bespoke Consulting

(Done For You)

Bring me in as your external consultant to lead your next campaign, launch, or media strategy. Retainer marketing and PR packages are created bespoke for your organisation, saving you time, streamlining your HR costs, and giving you direct access to senior-level expertise.

Musician Programs

(Do It Yourself + Hybrid)

The Musicians Business Coach pathway offers self-paced and mastermind programs designed for musicians who want to take control of their bookings, marketing,

and income.

Book a Coffee Consultation

Private 1-1 coaching for founders, artists, and executives. A holistic approach to creating aligned visibility, and sustainable success in your business or organisation. Amplifying your vision with clarity and confidence for next level breakthroughs.

Together, we’ll refine your unique positioning, your offers, strengthen your mindset, and build a model that supports your lifestyle and your goals.

Explore Coaching Offers

Bring me in as your partner and external consultant to lead your next campaign, launch, or media strategy.

Retainer marketing and PR packages are created bespoke for your organisation, saving you time, streamlining your HR costs, and giving you direct access to senior-level expertise,

for an impactful ROI.

Partner With Me

My signature self-paced and hybrid coaching programs are designed for musicians who want to take control of their bookings, marketing, and income: doubling their incomes and halving the hustle and grind.

I have now supported over 1000 musicians to elevate their bands brand and sell into the premium events market.

Musicians Business Coach

Hi! I'm Kerri Layton

Author, Consultant, Founder and Artist.

For over 26 years, I’ve lived and breathed the creative industries, from performing onstage as a musician and DJ at venues like The Savoy, Alexandra Palace, Hackney Empire, Glastonbury Festival and more, and to curating live experiences for leading brands and organisations including The Mexican Embassey, The National Trust, Bollinger Champagne. I’ve built and led boutique entertainment agencies, produced national events, and consulted across the commercial and charity sectors of the arts. That journey has given me a deep understanding of both the creative heartbeat and the commercial realities behind every great project.

As the founder of Dixiebird Records, The Musicians’ Business Coach,

and KL & Co Consulting, the Musicians’ Coaching Federation, a current Director of Deal Music and Arts, I now help creative leaders, organisations, and artists communicate their vision with clarity and confidence. I have a knack for spotting blind spots and opportunities in individuals and organisations which accelerate growth and save time and money. Whether you’re a founder launching a new initiative, a live event or brand building its next campaign, or a musician ready to elevate your band into the premium event market, I help you find the language and aligned strategy that turns your misison into a legacy.

With Executive level coaching skills, I am an ICF-accredited business coach, and use Emotional Freedom Technique (EFT) with my 1-1 clients , this holistic approach bridges business savviness, with emotional intelligence and self-masgtery, so that your story doesn’t just sound good, it becomes your ultimate next-level.