..everyone's
winging it.
I'll help you do it brilliantly.
Creative Growth Advisory for the Music Industry. Musicians, Managers, Record Labels, Consultants, Founders, Events, and purpose-led brands seeking greater visibility, stronger positioning and commercial momentum.
27 years across media, music, events and marketing. Trusted by organisations including BBC, ITV, Marriott Hotels, The National Trust and Alexandra Palace.
Built for where you are.
Designed for where you're going.
Helping ambitious creative projects become more visible, more valuable and more impactful.
For 27 years, I've worked across music, media, events and creative entrepreneurship, supporting artists, founders, festivals, cultural organisations and purpose-led brands to refine their positioning, grow their audiences and unlock new opportunities.
Areas of expertise include:
Narrative Architecture | Brand Positioning | Marketing Strategy | PR & Visibility
Launch Strategy | Audience Growth | Strategic Partnerships | Artist Development
Revenue Opportunities | Investment & Funding Support | Live Experience Design | Creative Business Development
Ready to amplify your visibility, positioning and revenue?
🎤 Book Your Complimentary Roll Call
A complimentary 20-minute conversation to explore your project, discuss your goals and next steps.
The results speak for themselves.
My clients have:
Secured £1M+ in sponsorships and partnerships
Doubled their bookings (some increasing revenue by 600% within as little as six weeks)
Elevated into premium event markets
Sold out their festivals, retreats, and events
Landed media coverage across TV, radio, and international press including BBC, ITV and national print
Transformed their positioning from DIY to legacy brands
If you’re ready to see what’s possible for you, you’re in the right place.
Ready To Amplify your vision?
Whether you're leading a company, growing a festival, developing an artist, shaping a cultural organisation or building a creative legacy, I work as a strategic partner to help clarify your direction, strengthen your positioning and unlock new opportunities for growth.
With creative thinking and commercially minded strategy, I support my clients with aligned PR, narrative development, brand positioning, marketing, visibility, audience growth, strategic partnerships, revenue generation, and their long-term success.
My role is to help ambitious projects move forward with greater clarity, stronger foundations and a clear roadmap for sustainable growth, reducing overwhelm, reactive decision-making and costly detours along the way.
However we choose to work together, our focus is always the same: creating meaningful momentum, stronger market presence and lasting impact, while staying true to the vision that makes you, your organisation or your project unique in the first place.
Drawing on 27 years of hands-on experience across music, media, events and creative industries, an extensive industry network, and a genuine passion for creativity and culture, I look forward to hearing what you're building.
Refine Your Story
Build Your Authority
Increase Your Revenue
Clarity creates confidence.
Through positioning, narrative strategy and messaging refinement, we shape stories that communicate value, build trust and open doors.
Expert visibility.
From boutique PR to media positioning and industry relationships, we elevate your profile with credibility, intention and long-term positioning in mind.
Turn creative talent into commercial traction. Strengthen your offers, refine pricing, improve sales strategy and build systems designed for sustainable, premium growth.
Start where you are.
Go where you want
The Rapid Growth Partnership
A premium 3-month strategic growth partnership for ambitious artists, bands, founders, creative brands and cultural organisations ready for their next chapter of visibility, expansion or reinvention. Designed for projects with momentum that require strategic clarity, commercial direction and expert support to unlock new opportunities and accelerate growth.
This is an intensive, hands-on partnership combining one-to-one consulting, industry expertise and practical implementation support to help move your project forward with confidence.
At the heart of this work is my AAA™ Framework (Access All Areas): a proven methodology developed through 27 years working across music, media, events and creative industries.
The framework focuses on three key areas of sustainable growth:
🎨 Artistry
Refining your positioning, messaging, offer and unique value.
📣 Audience
Amplifying visibility, influence, relationships and market presence.
💰 Affluence
Creating stronger revenue streams, commercial opportunities and long-term sustainability.
Together, we may work on:
Brand positioning and market differentiation
Narrative architecture and messaging
Revenue and commercial strategy
Visibility, audience growth and communications
Launch, campaign and activation planning
PR strategy and media positioning
EPKs, one-sheets and promotional assets that attract attention and convert
Partnership development and opportunity mapping
Touring, events and live performance strategy
Industry introductions and relationship building
Mothership & Flight Plan strategic roadmap
Access to proven frameworks, templates, resources and tools developed through 27 years of industry experience
This partnership is particularly valuable for:
Artists preparing for a major release or touring campaign
Creative brands entering a new phase of growth
Founders preparing for launch, expansion or investment
Cultural organisations seeking greater visibility, partnerships or funding opportunities
Managers, labels and creative leaders looking to strengthen positioning and accelerate momentum
Whether you're preparing for a launch, rebrand, funding application, investment round, new release, business expansion or major creative project, this partnership is designed to create clarity, momentum and measurable commercial impact.
Clients typically engage during periods of growth, transition or opportunity when they need an experienced strategic partner to help shape direction, strengthen positioning and maximise potential.
Limited consulting capacity.
Application required.
Investment from £5,000
🎤 Book a Roll Call
Book in your complimentary 20-minute call below, to explore your project, discuss your goals and see if we're a good fit to work together.
Music Business Makeover Session
Clarity. Positioning. Visibility. Revenue.
A focused strategic advisory session designed to uncover visibility gaps, sharpen your positioning, identify growth opportunities and map out your next-step expansion strategy. Ideal for artists, founders, creative brands and cultural projects seeking expert direction, stronger messaging and clearer momentum.
£399
Creative Growth Intensive
A private half-day or full-day strategy intensive for artists, founders, festivals, creative businesses and cultural organisations seeking greater clarity, stronger positioning and meaningful commercial momentum.
Together, we'll identify opportunities, solve challenges, refine your strategy and create a clear roadmap for growth. From brand positioning and audience development to partnerships, visibility, revenue growth and long-term sustainability, every intensive is tailored to your unique goals and ambitions.
Half-Day Intensive
From £1,000
Full-Day Intensive
From £2,000
Limited Capacity - apply with a Roll Call below.
Fractional Consulting
Private strategic advisory partnerships for founders, labels, managers, established artists, cultural organisations and creative brands seeking ongoing senior-level support across visibility, positioning, partnerships, communications, cultural and commercial growth.
Ideal for leaders who want an experienced strategic advisor in their corner as projects evolve and opportunities emerge..
Starts at £1000 per month
Minimum engagement: 3 months
Limited Capacity - apply with a Roll Call below.
For larger-scale projects, bespoke consulting retainers and ongoing strategic advisory partnerships are available on request.
Hi! I'm Kerri Layton
Author, Consultant, Founder and Artist.
For over 26 years, I’ve worked across entertainment, events and education, onstage, backstage and in the boardroom. From performing at The Savoy, Alexandra Palace and Glastonbury Festival to curating live experiences for organisations including The National Trust and Bollinger Champagne, I understand both the creative heartbeat and the commercial engine behind successful projects.
I’ve built and led boutique entertainment agencies, produced national events and advised organisations across the arts, commercial and charity sectors. Today, as founder of Dixiebird Records and KL & Co Consulting, I specialise in brand strategy, marketing, PR and revenue positioning for musicians, founders and cultural organisations.
I help creative leaders amplify their projects, increase visibility and build commercially sustainable growth through strategic messaging, media positioning and clear, confident communication. My insights and commentary on the music industry have featured in outlets including The Times and OK Magazine, alongside national coverage on BBC and ITV.
ICF-accredited and executive-level trained, I combine strategic clarity with straight-talking insight to help you move faster, avoid costly blind spots and build something commercially strong and creatively aligned.
Stats!
26
YEARS IN THE INDUSTRY
100'S
HAPPY CLIENTS
500+
VISIONS ELEVATED
7 Figures
GENERATED FOR CLIENTS
LET'S LINK ON SOCIALS
SERVICES
PORTFOLIO & LINKS
LEGAL
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